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Tim Cook says late Apple cofounder Steve Jobs gave him this unforgettable advice before handing over the reins as CEO: ‘Never ask what I would do’

Source: Fortune · Oct 18, 2026 13:16 UTC

Old brick industrial warehouse with fire escapes in warm light — File photo Carol M. Highsmith / Library of Congress · Public domain · Source

The Quick Take

Former Apple CEO Tim Cook says the advice from Steve Jobs was a “gift” in leading the $4.86 trillion tech giant: “I just put my head down and thought, ‘I’m going to be the best version of myself.”

Read the full story at Fortune

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