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Sunday, October 25, 2026Updated 14:22 UTC

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‘We like to be first to be second’: How True Religion’s CEO is rebuilding the denim brand for Gen Z and millennials

Source: Fortune · Oct 25, 2026 09:00 UTC

An oil tanker ship in the Houston Ship Channel — File photo roger4336 / Flickr · CC BY-SA 2.0 · Source

The Quick Take

Michael Buckley has remade the early-2000s premium-denim label with $59 jeans, bedazzled everything, and concerts.

Read the full story at Fortune

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