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While consumers are angry about high-tech ways to set prices, a study of dynamic pricing found half the U.S. changes it recorded were decreases

Source: Fortune · Oct 18, 2026 14:48 UTC

Rows of NASA Pleiades supercomputer racks at Ames Research Center — File photo NASA / Dominic Hart · Public domain · Source

The Quick Take

“There are major tensions happening right now between who’s really going to have the power with some of these algorithms and usage of bots and AI: the companies or the shopper.”

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