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Wednesday, October 21, 2026Updated 19:26 UTC

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Better data analysis links to stronger marketing and innovation in Thai retail sector

Source: Phys.org · Oct 21, 2026 17:40 UTC

A row of small storefronts on a city street in Los Angeles — File photo Carol M. Highsmith / Library of Congress · Public domain · Source

The Quick Take

A study of 500 Thai retailers has found that businesses with stronger big data analytics capabilities tend to be better at identifying market needs, innovating and executing effective marketing strategies. Moreover, large retailers report higher capability levels than smaller firms, according to research published in the International Journal of Services and Operations Management.

Read the full story at Phys.org

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