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Friday, October 23, 2026Updated 01:55 UTC

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Researcher tackles impact of a CMO's life events on businesses' bottom line

Source: Phys.org · Oct 22, 2026 22:40 UTC

Wall Street in New York's Financial District with flags hanging from buildings — File photo Carol M. Highsmith / Library of Congress · Public domain · Source

The Quick Take

When a major company's CEO goes through a messy divorce or is arrested for drunk driving, investors often get nervous, worried that the executive's personal struggles will dent their returns. But most people hardly notice when a chief marketing officer has similar personal problems.

Read the full story at Phys.org

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