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Tuesday, October 27, 2026Updated 07:46 UTC

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Social media on travel platforms can boost Gen Z well-being when it encourages positive emotional engagement

Source: Phys.org · Oct 27, 2026 02:00 UTC

San Francisco International Airport terminal and elevated roadways — File photo Carol M. Highsmith / Library of Congress · Public domain · Source

The Quick Take

Social media communication on online travel platforms may contribute to customer well-being when it encourages participation and positive emotional experiences, according to a study of 210 Generation Z users reported in the International Journal of Electronic Marketing and Retailing.

Read the full story at Phys.org

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